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史上最大代理权争夺战落槌 2350亿美元的宝洁或被拆分
更新时间:2017.10.11 新闻来源:

MEIGUODANGDISHIJIANBENZHOUER(BEIJINGSHIJIAN10YUE11RI),SHISHANGZUIDADEGONGSIDAILIQUANZHENGDUOZHANJIANGJIANFENXIAO。BAOJIE(Procter & Gamble Co,NYSE:PG)DEGUDONGMENJIANGJUEDINGSHIFOURANGJIJINTOUZIZHENAERXUN·PEIERCI(Nelson Peltz)HUODEGONGSIDEDONGSHIHUIXIWEI。BUGUO,ZHEICHANGZHENGDUOZHANZUIZHONGDEJUEDINGQUANKENENGZHANGWOZAIBAOJIEDEXIAOGUDONGSHOULI。


  并不是说小股东完全决定这场宝洁董事会席位争夺战,而是在先锋集团(Vanguard Group)和贝莱德(BlackRock)等大股东就是否给予佩尔茨一个董事会席位的投票中,一旦这两大股东出现投票胶着的局面,小股东们可以起到打破平衡的作用。如果佩尔茨胜出,宝洁有可能面临被拆分的命运。

  MUQIANGONGSISHIZHI2350YIMEIYUAN

258彩票开户   《MEIRIJINGJIXINWEN》JIZHEZHUYIDAO,ZAIMEIGUODESHANGSHIGONGSIZHONG,BAOJIEDECHIGUJIEGOUXIANGDUISHAOJIAN,SANHUGUDONGDECHIGUZONGJIYUE11YIGU,ZAIZIYOULIUTONGGUZHONGDEZHANBIYUEWEI44%,BIDUOSHUGONGSIGAODEDUO,ZAIMEIGUZHONGWEILIEDIWU。CHUXIANZHEIZHONGXIANXIANGDEBUFENYUANYINZAIYUGONGSIZHANGQIYILAIZHIXINGDEYUANGONGGUQUANJILIJIHUA。

258彩票开户   BAOJIEGONGSIMUQIANDESHIZHIWEI2350YIMEIYUAN,YIHUODEGAOSHENG、Centerview、MOGENSHIDANLIHELAZHADE4JIAYINXINGDEBANGZHU。CIWAI,BAOKUOBAOJIEDEQIANSHOUXIZHIXINGGUANLEIFULIZAINEIDOUDUIBAOJIEBIAOSHIZHICHI。JUGUJI,BAOJIEWEILEYINGDEZHEICHANG“ZHANDOU”,YIJINGHUAFEILE6000WANMEIYUAN。

  YUCITONGSHI,JIJINTOUZIZHEPEIERCIYIJINGXIELEYIFENZHANGDA94YEDE“BAIPISHU”,HAIPINQINGLEZAOZAI2008NIANMOJIUTUIXIUDEBAOJIEQIANSHOUXICAIWUGUANKELAIDUN·DAILIZUOWEIGUWEN,YIBANGZHUZIJIYINGDEYIGEBAOJIEDONGSHIHUIXIWEI。KELAIDUN·DAILIBIAOSHI,GUOQU8NIAN,BAOJIEYIJINGBIANDEXIAAIBAOSHOU、GUOYUGUANLIAOQIEANYUPINGYONG,ERPEIERCIKEYIBANGZHUTUIDONGBAOJIEJINXINGBIANGE。

258彩票开户   PEIERCIRENWEI,BAOJIEZAITIZHENXIAOSHOUEHELIRUNSHANGXINGDONGBUGOUXUNSU。TAZHANGGUANDEJIJINTrian Fund ManagementCHIYOU1.5%DEBAOJIEGUFEN。

258彩票开户   DUICI,BAOJIEXIANRENSHOUXICAIWUGUANQIAOEN·MOLECHENG,BAOJIEYIJIZHENGGEXIAOFEIPINXINGYEYIJINGFASHENGLEFANTIANFUDIDEBIANHUA,JISHISHIXIAOXILINGTONGDEJUWAIRENYENANYIQUANMIANLIJIE。WULUNSHIDAILIHAISHITrian,DOUWUFAWEIGONGSIGUIHUACHUYITIAOGENGHAODEDAOLU。

  MEITIBAODAOCHENG,MUQIANPEIERCIHEBAOJIESHUANGFANGDOUTONGGUODIANYOU、XINJIANHESHEJIAOMEITIDEFANGSHIYUGONGSIDESANHUGUDONGMENQUDELIANXI;TrianHAIYONGBAOJIESHANGBIAOCHUANTONGDELANSEWEIDISECHUANGJIANLEYIGEDEWANGZHAN,YICISHITUYINGDEZHEICHANGSHISHANGZUIDADEDAILIQUANZHENGDUOZHAN,ZHEIGEWANGZHANMINGWEIRevitalizePG.com,YIWEI“ZHENXINGBAOJIE”。

258彩票开户   BAOJIEBEIZHICHUANGXINFANGMIANYOUSUOZHIHOU

  《MEIRIJINGJIXINWEN》JIZHEZHUYIDAO,ZHEICHANGZHENGDUOZHANZAOZAIJINNIAN2YUEFENBIANKAISHIYUNNIANG,DANGSHITrianPILUCHENG,QICHIYOUBAOJIEJIAZHIYUE35YIMEIYUANDEGUFEN。JINNIAN7YUE,TrianTIMINGPEIERCIJIARUBAOJIEDEDONGSHIHUI。

  值得注意的是,当地时间10月10日,宝洁股东大会投票的前一天,迫于Trian的压力,通用电气还将Trian联合创始人埃德·加登加入其董事会。此举意味着Trian将有权对今后GE的运营产生影响。

  那么,双方为何会引发一场史上最大规模的代理权争夺战?原来,Trian批评称,宝洁公司在创新方面非常滞后,并太过关注于其核心的产品,从而牺牲了推出和发展年轻品牌的机会。此外,Trian对宝洁大的组织结构进行了批评,表示其太过复杂,应该把10个操作单元整合为3个。

  宝洁方面表示,其已经评估了佩尔茨提出的运营结构,并认为这将导致更多的成本和官僚文化。此外,宝洁还为引进一些大型的品牌进行了辩护,称这类产品仍能与消费者产生共鸣,因为这些产品非常实用。

  “SHUANGFANGDOUYOUYOUXIAODELUNDIAN。”JIANADAHUANGJIAYINXINGZIBENSHICHANGFENXISHINIKE·MODI(Nik Modi)ZAIJIESHOUMEITIJIZHECAIFANGSHIBIAOSHI,“ZAIBAOJIEGUDONGDAHUISHANG,WOMENYAOWENDEWENTISHI,WULUNPEIERCISHIFOUHUODEDONGSHIHUIXIWEI,BAOJIEGONGSIDEJIAZHISHISHENME?”

  ERBAKELAIFENXISHILAOLUN·LIBOMANZEBIAOSHI,BAOJIEGUDONGMENDEJUEDINGSHI“RUPEIERCIHUOSHENG,NEIHUISHIRANGBAOJIEXIANGQIANFAZHANDEYIZHONGFANGSHIMA?”

  JIZHEZHUYIDAO,BAOKUOMODIZAINEIDEQITAFENXISHICENGBIAOSHI,RUGUOBAOJIEXIANGYAOSHIPINPAIGENGYOUJIAZHI,NEIMEQIBIXUCHUANGXINBINGKUODAXIAOSHOU,YIQIANGHUIQIGONGSHOURANGJIJINGZHENGDUISHOUDESHICHANGFENE。ERBAOJIEDEJINGZHENGDUISHOUWANGWANGZAIDIANSHANGHEXIAOFEIZHEQUSHIFANGMIANBIBAOJIEZUODEHAO。

  2016NIAN,BAOJIEJIANGQIXIANGSHUIHECAIZHUANGYEWUMAIJILECoty,ZHEIYANGGONGSIYEJIUKEYIJIANGQIZHUYILICONGGENGSHISHANGDEPINPAIZHUANYIDAOXIDIJIHEYAGAODENGCHANPINDEHEXINYOUSHISHANG。ZAIZHONGGUOSHIQUSHICHANGFENEHOU,BAOJIETUICHULEYIKUANGENGGUIDENIAOBUYIMANZUSHICHANGXUQIU。CIWAI,BAOJIEYEJIANHUALEGONGSIDEZUZHIJIEGOU

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